The book details open markets, wholesale and retail wheeling, the alignment of the electric power industry with the natural gas industry, and offers ways to manage risk in the market. A chronological history of the evolution of deregulation is presented, and the major components of the Federal Energy Regulatory Commission’s adoption of Orders 888 and 889 are highlighted. An extensive reference section defines the special terms related to energy as a commodity and lists acronyms and trade groups involved. Readers will learn how energy marketing differs from both power marketing and brokering and how alliances and marketing relationships have emerged within the electric power industry.
Contents:
• Introduction to energy marketing
• Evolution in the energy industry
• The interplay between gas and electricity
• Retail wheeling
• Wholesale wheeling
• Alliances and special marketing relationships
• Buying and selling energy through electronic energy exchanges
• Managing risk in a competitive environment
• Appendices (glossary, acronyms, trade groups, associations and federal agencies, power marketers and contacts, a power marketer’s business plan)
• Index